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So last week I was at Target buying some almond milk when the cashier says “You get a $1 coupon good off your next purchase.” I responded “SWAG.” He looked at me like (._.).  I laughed. And my friend that I was talking to on the phone said “Wait, did you just tell him “swag”?” Why yes. Yes I did. And that’s how the swag challenge was born. 

This weekend, I challenge you to say SWAG at an inappropriate time. (Not sure if there actually is an appropriate time to say “swag”, but I digress.) When you’re hanging up the phone with your girlfriend & she says “I’ll talk to you tomorrow. Goodnight. I love you.” I want you to respond “SWAG!” When your kid tells you they got an 89 on their math test high 5 your little crumb snatcher & tell ‘em “SWAG!” When one of your friends tells you they think they got food poisoning from your Super Bowl bean dip, tell ‘em “SWAG!” And when your boss tells you that you’re finally getting that raise, I want you look your boss dead in his eyes and say “SWAG!” 

Message me on Monday or tweet me @SteenFox with your #SteensSwagChallenge results and I will post them on this here Tumblr. Now go forth & spread the swag!